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The AA uses ARuVR®

The AA uses ARuVR® to significantly shorten learning time-to-competence and reduces the L&D curriculum…safely

  • ARuVR® has enabled The AA to take traditional training and make it more realistic and effective, creating real-life scenarios (dangerous roadside situations) and broader health and safety and upskilling opportunities without any risk to the learners.

  • ARuVR® is a portfolio company of Symvan's SEIS and EIS funds.


Founded in 1905, The AA is synonymous with roadside assistance and increasingly a range of aligned automotive services. With over 2,500 mobile mechanics on the road, The AA fixes four out of five vehicles on the roadside and rescues someone every 11 seconds.

Maintaining The AA’s quality of service and ensuring that mobile mechanics are safe and prepared for every scenario is a priority for one of the most recognisable brands in the UK.

With a mix of traditional classroom based learning and online video The AA wanted to explore new technologies to see if and how value could be added to the extensive training programme.


The AA team chose ARuVR®’s platform and quickly demonstrated how AR and VR can be seamlessly integrated within the existing training framework and modules, adding value through the simple creation of real-world roadside scenarios.


Critically The AA, using the ARuVR® platform, has reduced time-to-competence in addition to reducing the number of overall modules that need to be delivered.


“ARuVR enables us to take a very text heavy “dry” 2D linear training module, and easily convert it to a fully immersive 360 module. By integrating actual footage taken from our roadside fleets’ onboard cameras we can provide scenario based training in a way which wasn’t previously possible. It really is as if the learner was actually there in real-life. ARuVR has speeded our learning time to competence and is generating ever increasing training efficiencies.”

Louise Greenhoff, Group Head of Learning and Delivery, The AA


“Linear learning cannot replicate specific situations such as working at the roadside. With ARuVR, The AA is able to deliver real-life scenarios without compromising learner safety in any way. Combine this with the ease with which VR and AR content can be created through our no-code platform, and the proposition and efficiencies are compelling.”

Frank Furnari, CEO & Founder, ARuVR®


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